Developer who creates.
Creator who ships.

I'm Anupam Arya — a software developer and YouTube content creator based in India. I'm obsessed with the intersection of building software and building an audience.

Most developers think they need to choose: write code or make content. I don't believe that. The same curiosity that makes you a good engineer makes you a good creator. I built this site to show what that looks like in practice.

On YouTube, I share what I'm actually learning — not polished tutorials, but real behind-the-scenes looks at building products, growing an audience, and the craft of software development. I build in public so others can learn from both my wins and my mistakes.

Right now I'm working on products that help creator-developers grow faster. The Creator-Developer Playbook is the first one — a guide distilling everything I've learned about building in public.